“There are known knowns… there are known unknowns… but there are also unknown unknowns.” – Donald Rumsfeld, former Secretary of Defense
If the last two years have taught investors anything, it’s that when it comes to investing there are almost zero known knowns, things we know with certainty. Known unknowns, on the other hand, are common – future company revenues and earnings, U.S. and global economic growth, central bank interest rate policies and investors reactions to them, to list a few. Some predict these known events correctly and some don’t (and no one gets them consistently correct).
It is the unknown unknowns — factors that we not only fail to understand but to even recognize as possible — that tend to violently disrupt economic conditions in ways no one could have possibly imagined.
COVID-19 is the perfect example. The ultimate unknown unknown, it completely dislocated global economies. As 2021 began, the vaccines created by Pfizer, Moderna, and Johnson & Johnson gave Americans, and indeed the world, hope that the COVID-19 nightmare would finally come to an end and the status quo would return. There seemed to be a light at the end of the pandemic tunnel.
During the first quarter of 2021, the U.S. stock market continued the rally that began in the initial depths of the crisis in March of 2020. Company earnings were stronger than expected as consumers began to spend record savings, while COVID hospitalizations declined rapidly as the elderly received vaccinations.

Consumer demand continued to skyrocket during the second quarter as the U.S. economy opened further nationwide. Inventories were drawn down and workers rehired, driving unemployment lower. The COVID Delta variant raged through India, but had not yet spread globally.
In the third quarter, the wheels of the COVID victory bus began to come off. Delta, more contagious than previous variants and just as dangerous, spread rapidly through the world, shutting down factories and ports and creating new lockdown headaches for local governments despite rising vaccinations rates. High consumer demand persisted, but supply was massively disrupted (see our Q4 Commentary), resulting in the first sustained high rate of inflation developed countries had seen in decades.
Despite all of this, companies continued to report strong earnings throughout the fourth quarter, driven by a consumer drawdown of accumulated government stimulus and personal savings. By the end of the year, earnings from companies in the S&P 500 Index had increased 44% on average over the prior twelve months and 20% from two years ago (pre-COVID). This explains the significant rise in the S&P 500 Index in 2021, even though when the year began, stocks were priced at earnings multiples not seen since the dot-com era.

2022 Outlook
Several factors – each of them “known unknowns” – have the potential to shape both economic growth and stock returns in 2022 (and beyond):
While these factors appear to present headwinds to the global economy, investors should not forget that the economic growth over the past 18 months has been led by strong consumer demand, which has resulted in higher earnings from companies across all industries, and by a banking system that is in far better shape than it was during the last financial crisis. In 2022, companies are expected to continue to restock their depleted inventories while consumer demand for goods and services should remain strong—positive signs, barring, of course, the impacts of all-new unknown unknowns.
A final note: Mitchell Sinkler & Starr would like to acknowledge the contributions of Mary Lou Blatteau, who retired on December 31, 2021. For 26 years, Mary Lou served in a variety of roles for the Firm. We will miss her hard work, authenticity, and humor.
– Mitchell Sinkler & Starr’s Portfolio Managers

Quarterly Charts
A brief selection of quarterly charts offering insights relevant to the current period.

After recovering from initial 2020 lows, consumer confidence took a hit from the Delta variant. However, confidence remained high heading into the new year.

Several dynamics may have led to higher hotel occupancy rates at the end of 2021 (relatives visiting for holidays but staying in hotels, for example). However, the new Omicron variant may continue to shift this data as the first quarter of 2022 progresses.

After concern at the end of the third quarter that the Delta variant would cause trouble for the economy, October earnings rolled in as strong as the prior two quarters. This alleviated fears of a slowdown in growth and propelled the S&P 500 Index to new highs in the fourth quarter.
Over the longer term, and especially in a low interest rate environment, we believe stocks remain the only liquid asset class with potential for growth in excess of inflation.
